November 30th, 2009
Football and The Internet #3: Those Who Stream
Every day, a small group of people share their televisions subscriptions to sporting events with others. They are, undoubtedly, breaking laws, and they are, arguably, disrupting the system that funds modern football. However, they supply football fans, who probably pour money into the football machine through other areas, with the opportunity to watch games that they would otherwise miss. They are those who stream, or more concisely, the streamers.
Beyond the fact that these streamers supply football to those who would not ordinarily be able to see it, they also provide an online service, one that, in the UK at least, is not provided by the Premier League itself. Fans can view multiple games from their computer, and further, they can learn Chinese
The downside is the lack of reliability, streams die of natural causes, and they also die at the hand of the copyright owners. The world’s top leagues rely on the sale of television rights, however, no football fan relies on streams alone, they don’t replace the experience that ESPN or Sky Sports can provide, and every fan who watches them is aware of this, and more than likely, already pays for these services.
Returning to the streams, they are inconsistent, and often, fans find themselves chasing these mini-gold-pots through various portals across the internet. Occasionally, for big games, fans will have several streams in reserve, just in case their current steed falls. The chase, alongside the low quality, adds to the character of the football stream. Arguably.
So, a thank you to those who stream — you risk the wrath of the world’s leagues and their televisual revenue sources, and you provide football fans with more options, as long as they can find an internet connection.



